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Re: Scrunch!
As this thread has veered into discussion of dry transfer lettering, I hope these comments aren’t too off-topic: ** It was really annoying when, working with Letraset, I’d be in the middle of setting…1 -
Re: Scrunch!
I worked at a variety of ad agencies in Canada in the 1980s, two of which were business-to-business (trade), into which category this ad belongs. At one, we could afford to send out for headlines, bu…2 -
Re: Scrunch!
Possibly, such as Futura Modi (Techni-Process), Neo Mini Futura (Headliners) or Futura Mite (Type Masters). Those are quite close but not exactly the same. The cap S may have been taken from an adjac…3 -
Scrunch!
Some major phototypositing, back in 1972. Note also the chopped off ascenders. I wonder if the art director insisted that the copy have no descenders…4 -
Re: Family x-Height
I theorize that we are aware of both the absolute size of text letters and their size as “stroked paths”—i.e. linear shapes which have thickness. Who knows, perhaps we also factor the size of the cou…6
